The logo is very important for any company. Here at PRANDI, we always double check to make sure our image, and in essence our “brand,” is as consistent as possible. We want our look to be noticed and recognizable. We want people to know our name and see us as the respected leaders we strive to be, in Marin’s leasing and property management field. We want people to see our logo and say “Let’s call PRANDI!”
Our marketing team is always sure to communicate our branded-name in several different places, such as on our: Website, Business Cards, Stationary, Email, Newsletters/ Press Releases, Advertisements, Mailers, Company Clothing, even our social networking sites (ie: Facebook, PRANDI Blog, Twitter).
Branding is technology. 
We recently changed the image of our website, updating our logo to make it modern. We also switched our in-house software services to an e-platform in order to be readily accessible for our clients 24/7. We’ve made this change universal, and sometimes it’s hard to remember how many places we’ve put the PRANDI logo over the years! But our marketing staff has certainly been hard at work, making our image consistent across the board and everywhere you look! (See our old logo on the left)
Branding is innovative. When creating a new look for PRANDI, we had to figure out how far we could drift from the image we previously held in the eyes of the community. We needed to change with the times, yes, but we also needed to update ourselves in a way that didn’t confuse or compromise our existing image either. We wanted to stay modern, and still similar enough that our clients would still recognize our image. Our colors took a more “21st Century” darkening and switched to richer colors; we changed our solid home icon in our logo and made it a more of a “refined” outline.
Branding is effective. I read while researching marketing within companies awhile back that “big isn’t the only beautiful.” This quote hit home for me. Small businesses like PRANDI can also utilize brands and have an impact on their audiences, just as much as larger corporations can. We too can be innovative, effective and compelling even though we’re smaller than other Marin companies. No matter the small size of PRANDI, we have certainly been effective in our branding, and have been finding ways to reach as many audiences as possible.
Branding is money. We’ve found ways to market in both the paid as well as free markets. Paid marketing would put our name at the top of SEO in such places as Google. But inexpensive routes have oftentimes let PRANDI be found easily as well. Social networks, for instance, are free of charge, and have let us reach large audiences directly. Not to say that these free markets are completely free, as time is always money and sometimes social networks have been “expensive” by their time-consumption. Regardless of exact dollar amounts, where we focus our time and energy is very important too.
PRANDI and our marketing staff have certainly tried to find a balance between cost effectiveness and the audience we are seeking. With this balance we aim to target audiences in many different markets. We aim to use our technology, innovation, effectiveness and time to reach people who we hope will say, “Oh, I remember PRANDI, and I’ll call them!” when they need our services.
