The logo is very important for any company. Here at PRANDI, we always double check to make sure our image, and in essence our “brand,” is as consistent as possible. We want our look to be noticed and recognizable. We want people to know our name and see us as the respected leaders we strive to be, in Marin’s leasing and property management field. We want people to see our logo and say “Let’s call PRANDI!”
To ensure our brand has maximum impact, we are sure to cover all of our bases, and are always as consistent as possible. Our logo and our image is our company’s visual identity! The fonts, color, use of illustration/ pictures, as well as our taglines are all a major part of this. Our brand is spread across our marketing, in such things as on our website, newspapers, and other advertisements. But there is so much more involved in a “brand.”
Employees, for instance, are the most important ambassadors Melissa Prandi, MPM has for her company. We are reflections of the brand she has created. We are the faces of PRANDI.
Part of our branding is how our employees interact and work with our customers. Great customer service keeps a person coming back for more – which means that if we do a great job, not only will they want to work with us again, but they might even recommend PRANDI to others. We love to partner with people, whether they are our valuable owners, contractors/ vendors, or outside agents. We love to know how our service worked out as a whole, and hear how we can improve. We love to know how we are doing as a company.
All feedback is valuable. If we’ve given you great service, this is always a treat to hear; but if we need to improve some part of our company to better serve others in the future, we cannot progress unless we have this information to work from! We need this feedback to better the identity we are presenting to the community.
Which leads me to: we recently ran a “February is for Feedback!” program with our current tenants, asking them to tell us how we are doing in their eyes. We also asked our owners to fill out an e-survey to rate PRANDI on various topics and give us additional feedback that way as well. Now, we’re reaching out to you, our readers. If you have anything to say about our company, that you think we should hear, please be sure to let us know. You can even email me directly: prandi@prandiprop.com. I would love to know how we are holding up as a complete PRANDI package. If you ask me to keep something completely anonymous, I will certainly respect that request. Thank you!
